Playpausa is a multifaceted and multidimensional phenomenon that, in its creative phase, involves various disciplines such as sociology, semiotics, law, anthropology, economics, statistics, and so on.

 

This space presents, in a simple and effective language, an overview of subtle techniques used to convince about either the apparent reality or the convenient reality.

 

Particular emphasis is placed on the most common operational models of subtle communication tools, on security in the field of commercial communications, and on the logics that drive both voting choices and customer loyalty.

 

Processes of advertising communication are examined in the context of the current media landscape, which, in its richness and complexity, plays a crucial role in consumer orientation.